The new reality for Kellogg’s is that being the best cereal company in the world no longer matters. Stated another way, the products that brought Kellogg’s to life as a company (cereal) now have the potential to severely weaken and even kill the company. Unfortunately for Kellogg’s, the brands which the company has relied on for more than 100 years have fallen out of favor with today’s more health-conscious consumer, resulting in decreased sales across Kellogg’s portfolio of products. Kellogg’s is America’s and much of the world’s breakfast provider.
To state that millions of children grew up with a Kellogg product in the home is an understatement.
Kellogg’s created some of the most well-known brands in the world: Froot Loops, Frosted Flakes, Special K, Rice Krispies, Pop Tarts, Eggo Waffles, Nutri-Grain Bars and, of course, Kellogg’s Corn Flakes, arguably the most popular cereal ever created. Subscribe to Observer’s Business Newsletter
